When HeelAway Foot Pain System was researching TV Infomercial Companies to create and produce there new DRTV campaign, they choose Marcus Productions, Inc. for the project. After creating the script and casting all the talent Marcus Productions first day of shooting took place on location where all the product demonstrations were shot. The second day of shooting took place in studio on a virtual reality set.
Created by Doctor Michael Lyons, HeelAway’s patented 3 layers of therapy treats even the most painful foot problems. This new TV short form infomercial production starts airing the summer of 2012.