Production Costs

TV Commercial, DRTV and Streaming Production Costs:

30 seconds to two minutes

Entrusting your project to Marcus Productions ensures a tailored approach to meet your unique needs. Our TV commercial and DRTV production costs typically range from $25,000 to $85,000 on average, depending on the duration and complexity of the content. Once we comprehend the nuances of your product or service, coupled with your vision and objectives, we provide a customized quote encompassing the entire production process.

30-Minute National Infomercial Costs:

For comprehensive 30-minute national infomercials, our production costs typically span between $175,000 and $450,000. This variation accounts for factors such as the number of shooting days, talent requirements, script development, location or studio selection, set design, crew size, editing, animation, and other project-specific elements.

Air-Time and Streaming Strategy:

Following the production phase, it is highly recommended to assess the effectiveness of your commercial or infomercial through a three-week test on national cable networks and or streaming platforms. This strategic testing phase incurs costs ranging from $15,000 to $30,000 per week. Additionally, clients have the flexibility to choose targeted markets for airing, optimizing budget allocation.

For further inquiries and to embark on a seamless production journey with Marcus Productions, please reach out to Steve Marcus or Matt Marcus at:
• Email:
• Phone: 954-965-5295

Get A Custom Quote

TV Commercial & Infomercial Production Pricing

Marcus Productions pricing is customized to your specific needs. We have a longstanding reputation for success in serving our clients. Please fill out the form below to get a detailed estimate of production costs for your project.

Expertly Tailored from Script to Screen


    Does It Solve A Common Problem?

    What you should be looking for are simple, inexpensive solutions to problems that challenge or annoy millions, yes!, millions! Most often these are labor- or time-savers, but even better are the products that let the consumer tackle jobs effectively while saving money by doing it themselves. Everyone loves a product that boosts confidence — and avoids the expense of a professional — or helps avoid common boring, messy chores.

    Does It Have Perceived High Value?

    Pitchmen always want to make potential customers feel like they are getting a great value for their money. This is why a pitch typically includes a line like “a $60 value all for only $19.99!” How do you make this convincing? By succeeding at all the requirements above. It’s been proven time and again that consumers will almost automatically impart a higher value to products that “solve a common problem” with minimum effort, even if the products are obviously made from simple materials with a simple design. Clever solutions that offer surprising results almost always earn a high value rating.

    Does It Have Mass Market Appeal?

    This is not necessarily an imperative, but if the product is seen as a potential winner among a wide range of ages, sexes, races or other demographics, the less likely you will be given the boot. One key to success in this area is to stay away from any easily avoidable exclusionary features, such as limiting gender appeal. When selling a product like the Natural Bra, for example, you’re only appealing to women and therefore your salability is cut in half. And while there are millions of golf enthusiasts, golf products only appeal to golfers.

    Does It Have Room for a 4x Markup?

    When developing your product, keep in mind that it needs to be produced at a cost that allows for at least “four times” markup, while still resulting in an attractive offer price. This markup is required to cover the costs of media, distribution, fulfillment, etc. In the near future, this markup level may come down since so much Direct Response TV is now used to push retail rather than just direct TV and Web sales. Still, you need to stick with inexpensive, easily manufactured components. This requirement is not as daunting as it sounds, since mass production at overseas plants can help keep costs down.

    Does It Have a Patent?

    This is not required, but your chances are much improved if you can ensure that competition from a similar product is not imminent. It is recommended to at least have the product Patent Pending. In any case, liability for patent infringements rest with the clients; the production company won’t get involved in patent searches.

    Is the product Unique or New?

    Sometimes “everything old is new again,” but other times a product comes into the arena that’s completely unique. It’s not necessary for the product to be new and unique, but if it is, then it will increase the chances that it will make it to Direct Response TV production.

    Is the product Highly Demonstrable?

    In other words, the product’s purpose, function and success must be easy to explain and demonstrate on Television. Complex concepts, multi-stage assembly or vague results don’t have much of a chance! There’s also got to be a visual “wow” factor that will capture the attention of the viewer, and make them not only keep watching, but compel them to buy.